True genius resides in the capacity for evaluation.

Our work does not stop once we have delivered your campaign. The aim is always to enter into a long-term partnership as a partner.

Your strategy sets clear, realistic and measurable targets. It includes deadlines, budgets and specific responsibilities. Obviously, no matter how good it is, a strategy cannot implement itself. Therefore, you need a “partner” who will be responsible for not only ensuring that it gets implemented, but also that progress towards all goals is monitored and results are measured.

In this stage we measure the outcomes of the marketing & communication activities against the original objectives and targets. Continuous evaluation will help you to focus on modifying or introducing new goals to better achieve objectives.

At MINVES good evaluation is of great importance to us.

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